What story can you tell in 60-90 seconds? That was the challenge posed to Entrepreneurship students creating their own businesses. Armed with just their ideas, students created short videos to describe the problem, solution, and benefits their businesses are addressing. Explainer videos are used in the marketing/startup fields to engage potential customers and show them what your product or service is all about. To create a powerful and informative video, students followed the process outlined below:
Deandre's script for Mobile Mechanic after a critique session.
Students first developed a value proposition to help concisely communicate the benefit of their product/service. After analyzing many professional examples, they developed a tone, concept, and outline for their videos. We then began the work of drafting a full script for a 60-90 second explainer video. Many critiques were used throughout the process, analyzing for clarity, tone, structure, and pace.
Content Exploration & Mentor Sessions
After scripts were drafted, we turned to the experts at DemoDuck, a local firm that creates explainer videos for businesses. They help students translate their scripts into scene by scene storyboards to visualize their content and cross-check the timing. Storyboards went through a critique process as well to ensure clarity of message. Thanks to DemoDuck for hosting our students at their office and providing a wealth of expertise and creativity!
Arrielle's Region Rehab storyboard with guidance from our experts at DemoDuck
Getting started on animation with Colin at DemoDuck
With content secured, students began the actual production process. Students were challenged to find the medium that matched the desired tone for their business and tapped into their skills. Students took to the streets to record live action videos, created animation using Powtoon and Animaker, or created figures for stop-motion videos. Some creatives even designed whiteboard cartoons and lego buildings for stop motion. This was a lengthy process, but one that resulted in work the students were truly proud of!